Mercedes car group is introducing Smart to the USA with a promotional tour driving the new model to major cities. Americans will see it on the roads beginning of 2008. At the same time, a Smart Coffee equipped with a Thermoplan Coffee machine already used worldwide by Starbucks is going to arrive shortly to the USA. This unique Smart Coffee car driven together with non equipped Smart cars is going to boost the launch of the new model by distributing Coffee all around the country. We wish her an enjoyable highly successful tour!
  ANUGA 2007
      Anuga trade exhibition which took place in Kőln from 13 to 17 October was the perfect opportunity to start the Smart Concept new venture in Germany. A Smart Coffee was offering Coffee to visitors and a dynamic team was welcoming worldwide guests into the stand. We wish them a very successful start in Germany.
    The Unilever group worldwide known in the food industry for its Ice cream Miko has just launched a new frozen product called Frusi. It has been promoted on a large-scale with National TV campaigns as well as tasting tours all around the country. How could Smart Ice Cream cars not join in such an episode? Impossible! 400 000 Ice creams distributed in a month campaign, what a success!  
      Just imagine that Coffee, Cappuccino or Granita Slush are coming to your door step. Well itís done. Caturra Coffee, a most dynamic Coffee roaster in South Africa has launched this new way of making their clients very happy. No need to drive to have a nice coffee break, their favorite coffees is coming to them, what a pleasure!